How HiTZ x BatFast are creating safe spaces for women’s cricket training

How HiTZ x BatFast are creating safe spaces for women’s cricket training

Women’s cricket is growing! In visibility, in fandom, and in participation. The ECB has shared that cricket is growing across England and Wales, with women and girls playing a leading role in that growth. However, there’s still a gap between interest and action. A lot of women want to try cricket (or return to it), yet the first step can feel intimidating. Not because they don’t love the sport, but because the environment can feel unfamiliar: mixed groups, unclear expectations, worry about being judged, or simply not knowing what to bring.

Across the wider sport and fitness industry, there’s also been a stronger push to make spaces more welcoming and safer for women, because that’s what unlocks participation and consistency.

That’s exactly what HiTZ Cricket and BatFast are building together: a modern, welcoming training environment designed to make cricket accessible, safe and engaging for everyone at every ability level. The real mission: making women’s cricket training feel easy to start and safe to return to. A “safe space” isn’t a slogan. It’s the practical details that change how the room feels, especially for first-timers.

Creating a safe training space is not about one big feature. It comes from the small details that shape how a session feels. From how players enter the net, to how the ball is delivered, to how easy it is to return the following week.

HiTZ x BatFast focuses on removing pressure points that can make cricket feel intimidating, especially for new or returning women players.

Here's how we're doing that:

Autonomous training: Less dependency, more comfort

A huge hidden barrier for beginners is feeling watched, judged, or “in the way.” Research on women’s physical activity has linked fear of judgement to women changing how they exercise, choosing to exercise alone, or withdrawing altogether. HiTZ’s autonomous training setup reduces dependency on having a coach, a throwdown partner, or a busy mixed group to “make it work.”

That means:

• You can train at your pace
• You get more batting without waiting
• The environment feels calmer, more private, and more in your control

We help remove reliance on others to reduce pressure and improve player confidence.

Controlled, Consistent Training

Beginners lose confidence when practice feels expensive or unpredictable, especially with pace, bounce, or crowded nets. Fear of judgement and discomfort in sporting environments can reduce participation, so building calm, controlled settings matters. HiTZ, powered by BatFast, enables a controlled, repeatable environment, so players can build comfort gradually:

• Affordable sessions and memberships
• Start at a safe level
• Improve without chaos

Tech that is designed to create habits

One great session is a spark. Real impact comes when women feel comfortable returning. The ECB has highlighted rapid growth in women’s and girls’ cricket teams/clubs, but sustaining that growth depends on experiences that keep people coming back. BatFast x HiTZ is built to support that:

• A welcoming environment for women
• Modern, structured training that is data driven. Unlock personal bests, challenge friends, take on challenges that help you improve your game.
• Simplicity of access, it’s just you vs you. All you need to do is book a session and show up.